It's The End of the World As We Know It ... And I Feel Fine

By Keith Boykin, in movies
Tuesday, June 6 2006, 6:06AM

Leave it to Hollywood to find a way to exploit the end of the world. If you believe in numerology or in the Book of Revelations, you may fear that today is the day of the final conflict. The number "666" after all is the sign of the beast. I first heard those numbers not from the Bible but from a scary old 1976 horror classic called "The Omen." So it seems somewhat fitting that the story of young Damien should be resurrected today for a rare Tuesday film release to capitalize on the fear associated with the date. Hell, if the world's gonna come to an end, somebody might as well make a buck off of it.

I've seen these 6+06+06 billboards and posters all over the place and for awhile I had no idea what they were selling. I knew they weren't selling the end of time, however. Why spend money to advertise that? I should have guessed it was a movie, and I would have been right. Still, I think a better title for this movie would have been the headline used by USA Today to review the film. The headline reads: "The Omen: Hell to Replay." The Omen (2006) opens in theaters today. But hurry, it could be the last day.

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